A freelancer can be the right choice for a focused project; an agency can help when several disciplines or ongoing support are needed. The label alone does not guarantee quality. Compare the actual people, process and handover behind each proposal.
Map the skills the project requires
List discovery, copy, design, development, testing, integration and maintenance work. A small website with approved content may need fewer people than a portal with complex data and permissions. Ask who performs each task and who makes decisions when two requirements conflict.
Consider continuity and availability
Find out what happens if the main developer is unavailable or the project takes longer than expected. A larger team may offer coverage, but it can also create more handoffs. A freelancer may provide direct communication, but should still document the work and provide access to project assets.
Compare processes, not only day rates
Request milestones, review points, change handling and acceptance criteria. Clarify who owns the code, design files and accounts. A proposal with fewer hours can be more expensive if essential testing or content migration is excluded. Ask for a realistic first release rather than an oversized wish list.
Plan the relationship after launch
Determine who will fix defects, apply updates and help staff publish content. Ask whether support is included, time-limited or separately priced. You should be able to move the website to another capable provider if needed. Ownership and documentation matter whichever delivery model you choose.
Practical next step
Choose the delivery model that matches the work and the support you need. Evaluate the real team, scope and handover behind the label.
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